DaMENSCH is a premium men's apparel brand founded in 2018 Bengaluru, India. The company initially entered the market by addressing a gap in the men's innerwear segment, offering innovative and sustainable products. It has since expanded its portfolio to include loungewear, activewear, sleepwear, and winterwear, catering to a modern, environmentally conscious audience.
DaMENSCH offers a wide range of men's clothing and accessories, including:
Inner Wear | Top Wear | Bottom Wear | Accessories
DaMensch prioritizes fabric innovation, sustainability, and comfort. Their notable products include Deo-Soft odour cancelling underwear, Neo-Skin thermo-regulating bamboo vests, and durable 500 Days T-shirts. By incorporating cutting-edge fabric technologies such as materials derived from recycled plastics—their designs are both eco-friendly and appealing to environmentally conscious millennials and Gen Z customers.
DaMENSCH's slogan, "Fashion That Thinks," encapsulates their approach to clothing. The brand's philosophy is built on three core principles. First, they employ thoughtful design processes to create innovative and functional products. Second, they prioritize ethical manufacturing practices to ensure sustainability and fair labor conditions. Lastly, they focus on customer-centric product development, continuously improving their offerings based on user feedback and preferences.
E-commerce platforms | Quick-commerce platforms | Proprietary website and app | Select retail partners
How consumers discover and engage with products and brands online, specifically comparing DaMENSCH's online presence and popularity with its competitors.
We'll compare DaMENSCH with newer competitors like XYXX and Freecultr for now. Legacy brands such as Jockey, Rupa, and Dollar operate in a different league within the same space, making a direct comparison unfair.
Based on the image, which shows Google Trends data for DaMENSCH, XYXX, and Freecultr from November 19, 2023 to November 19, 2024, here's a summary: