Supertails, established in 2021 by former Licious executives Varun Sadana, Aman Tekriwal, and Vineet Khanna, is a Bengaluru-based pet care platform that offers a comprehensive range of products and services for pet parents across India.
Supertails aims to empower first-time pet parents by providing them with the necessary resources and information, positioning itself as a leading authority in this domain.
Pet Food | Treats & Chew | Accessories | Healthcare Services
Supertails currently operates through its online platform, delivering products and services across more than 18,000 pin codes in India. In February 2024, the company announced plans to expand into brick-and-mortar retail with its first physical store opening by Q1 FY25—a move designed to enhance the customer experience through direct interaction.
Supertails is committed to revolutionizing pet parenthood in India by integrating products, services, and communities into a single platform. The company focuses on providing reliable information and resources to ensure that being a pet parent is both enjoyable and responsibly guided. By leveraging technology and expert-led services, Supertails strives to make pet care accessible, convenient, and comprehensive for all pet parents.
SuperTails are in a fierce competition with Heads Up For Tails (HUFT) and Just Dogs who all are trying to capture the bigger market share possible in India. Here is a snapshot of who have raised how much money Approx. from the market.
In the Indian pet care market, Heads Up For Tails leads with $50M in funding, followed by Supertails ($31.4M) and Just Dogs ($7M), while smaller players like PetSutra, Wagr, and BearHugs have raised less than $2M each. Despite being the newest entrant (2021), Supertails has secured significant funding and positioned itself as the second-largest player in terms of funding, competing against HUFT which has been in the market since 2008.
Google Trends - Petcare
The industry shows steady consumer interest with minimal fluctuations, indicating a stable and mature market. These consistent interest levels align with India's growing pet care market.
Google Trends - SuperTails vs Competitors